Modura is an E-commerce clothing brand designed for trendy men and women aged 18 to 25. These individuals are early in their careers and looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. Modura's target audience is fashion-forward and conscious of trends. They dress for the jobs they want without appearing overdressed.
Through this project, I developed:
• Logo concepts
• Icon sets
• Style guide
• Mobile app screens
Programs used: Figma, Adobe Photoshop, Adobe Illustrator
I really wanted to see how far I could take the bubble design from my brainstorming sketches. The standalone 'M' in particular gave a strong, playful impact. I then chose to mimic this style of curved edges with bubbled shapes throughout the icon illustrations.
Focusing on Modura's keywords "trendy" and "fashion-forward", I settled on colors that were bold, but also read as playful.
Rather than muted tones as the primary and secondary colors, I think vibrant colors best reflect Modura's target demographic. Just like this color palette, they are young and spirited.
